Marketing Strategy for Authors

Introduction

Who am I to write this book? No one really. I’m an extremely lucky indie author who stumbled onto initial success who then parlayed that success into an on-going full-time writing career. At the time of writing of this introduction, I have over twenty (20) books published, more than 1.5 million words in-print, most of my books having audiobooks, a comic series and multiple translations. Overall, I have over 50+ different product types (translations, shorts, anthologies, novels, novellas, audiobooks, comics, etc.).

If I had to say one thing that separates me from the vast majority of indie authors, it is that I have a grounding in both business and marketing. I ran a small business for over thirteen years as a sole proprietor, making it one of the largest retail businesses of its kind in Canada before I turned to writing full-time. I also worked as a marketing professional for many years beforehand after graduating with my MSc in Marketing from the University of Manchester.

But really, the reason I wrote this work is because it bothered me that so many discussions about ‘marketing’ among indie publishers and writers focused more on promotion than true marketing. There was a clear lack of understanding about general marketing theory and how it related to publishing.

And that lack not only impaired individual book launches, but long-term career choices.

So, I wrote this book to give an overview about basic (and this is super basic) marketing theory as it pertains to publishing.

At the end of this book, you should have an idea about how marketing theory relates to your own publishing career. It should provide guides to thinking, and prompt you to ask questions about where you are and how to make it to the next level of your publishing career.

Release Date: January 6, 2021

Pages: 137

Genre: Nonfiction

eBook ISBN: 9781989994436

Language: English

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